The metaverse is a platform that transcends digital boundaries, allowing users to interact and experience various virtual environments. For brands, the metaverse offers a unique way to enhance customer engagement and develop innovative marketing strategies. So, how can a brand create an experience in the metaverse? Here’s a step-by-step guide:
Social media continues to be at the heart of digital marketing with its ever-changing dynamics. The year 2024 brings many new trends and developments for social media platforms. Which platforms are on the rise and how can brands adapt to these changes? Here’s a detailed analysis of 2024 social media trends: